Best Awards campaign by Everything Design, Auckland, New Zealand.
Best Awards campaign by Everything Design, Auckland, New Zealand.
Best Awards campaign by Everything Design, Auckland, New Zealand.
Best Awards campaign by Everything Design, Auckland, New Zealand.

The ticket we designed for the Best Design Awards ceremony in 2008 was in the form of a temporary tattoo. Sported in less obvious places by the brave.

Designers Institute of New Zealand. Best Awards 08 Campaign.


Our campaign to promote the Best Design Awards in New Zealand, 2008. We took the Best Awards promotion campaign in a fresh direction in 2008 and injected a sense of fun and celebration into the event. All we needed was a few thousand purple balloons to pull it off. The roll out of the campaign included a temporary tattoo as the awards night ticket, a 15m long graphic dressing for the doors to the venue and floating balloons on a loop for the AV on the night and the Best Design splash page.
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