Designers Institute of New Zealand. Best Awards 08 Campaign.
Our campaign to promote the Best Design Awards in New Zealand, 2008. We took the Best Awards promotion campaign in a fresh direction in 2008 and injected a sense of fun and celebration into the event. All we needed was a few thousand purple balloons to pull it off. The roll out of the campaign included a temporary tattoo as the awards night ticket, a 15m long graphic dressing for the doors to the venue and floating balloons on a loop for the AV on the night and the Best Design splash page.