Endace. Brand development.
Endace is one of New Zealand's technology exporting success stories and a world leader in the network security monitoring space. They asked us to help them create a more professional and visible brand that stripped away the technical complexity of what they do and clearly communicated their point of difference to their customers. As part of the brand refresh we developed a new logotype that has a clear visual reference to the human eye and symbolises the company's commitment to giving client organisations the power to see all.