La Cigale. Brand Identity, Promotion, Packaging and Product Development.
The owners of La Cigale the home of all things French in Auckland were keen to develop their brand to work across significant new areas of business, including the increasingly popular French Market. They also wanted to build a bigger footprint for the brand to help make it more tangible for shoppers and diners alike. We created a refreshed core mark and an identity system that provided consistency whilst capturing La Cigale's eclectic spirit, promotional materials and a range of brand-aligned products for La Cigale to sell in store. The result is a well-integrated visual identity system and a range of branded retail products that have proven a popular addition to the company's product range.