New Zealand Breast Cancer Foundation Girls Night In campaign by Everything Design, Auckland, New Zealand.
New Zealand Breast Cancer Foundation Girls Night In campaign by Everything Design, Auckland, New Zealand.

New Zealand Breast Cancer Foundation. Girls' Night In Campaign Development.


A fund-raising campaign for the New Zealand Breast Cancer Foundation. The outdoor treatment of the campaign uses night time illumination of the outdoor advertising panel to reveal a second stage to the creative treatment. The use of the technique reinforces the key message — encouraging women to spend a night in with friends and donate the money they would normally spend on a night out to The Foundation's cause.

A range of different silhouettes were printed on the reverse side of the poster to represent the different age groups in the target demographic.
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