Ooze identity design by Everything. Auckland, New Zealand.
Ooze packaging design by Everything. Auckland, New Zealand.

Ooze. Naming, brand development and packaging.


We were asked to develop a new brand and packaging for a range of products developed from Damson plums, a classic fruit variety that had decreased in popularity over recent decades. The client was looking for something that felt much more modern and urban than country and traditional, and the brand had to appeal to a younger audience than that served by the more traditional country market suppliers of fruit preserves.

The name Ooze underscored the intense flavour of Damson-based products while the graphic "colour run" helped convey the luscious nature of ripe Damsons.
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