Velvet Burger signage design by Everything. Auckland, New Zealand.
Velvet Burger take away design by Everything. Auckland, New Zealand.
Velvet Burger wall menu design by Everything. Auckland, New Zealand.
Velvet Burger uniform design by Everything. Auckland, New Zealand.
Velvet Burger packaging design by Everything. Auckland, New Zealand.
Velvet Burger wall graphic by Everything Design, Auckland, New Zealand.

Velvet Burger. Brand development, signage, packaging design and environmental graphics.


Velvet Burger is a New Zealand burger chain founded in Dunedin by a group of students who had marched into a brewery a couple of years earlier with a 'stab in the dark' offer and came out, the proud new owners of the iconic Captain Cook pub. They're an unusual bunch of very grounded, very Kiwi entrepreneurs.

With Velvet Burger, the boys set out with a vision of a place to get a great burger and a beer in the late hours — a place that would stand out from its competition by reflecting a youthful, irreverent Kiwi attitude and humour.

With a strong beer offering and substantial servings, Velvet has a very male but female-freindly orientation which is captured perfectly in the brand. As a result, Velvet Burger's become an iconic destination for Dunedin's under 25s and, with the recent opening of their first Auckland store, they're well on the way to national fame.
© Everything Design. PO Box 3400 Shortland Street, Auckland 1140, New Zealand. Tel +64 9 377 3377. Website Design by Everything