Youchooze brand identity design by Everything. Auckland, New Zealand.
Youchooze website design by Everything. Auckland, New Zealand.
Cabchooze identity design by Everything. Auckland, New Zealand.
Tripchooze identity design by Everything. Auckland, New Zealand.
Electrichooze identity by Everything. Auckland, New Zealand.

Youchooze IT. Brand identity.


Youchooze IT is an app development company that creates apps that connect users with products and services in a very different way. Each app focuses on a different service or product sector (from booking a taxi or holiday to buying electrical goods) and allows the user to make a request for vendors to bid for the user's custom. It's the reverse of what most bidding websites do — with Youchooze apps the vendor does all the work.

Our task was to develop a brand architecture and identity that would roll the apps into a recognisable family. We achieved this through the use of a white gloved hand which appears in different contexts to communicate the role of the developer brand and each independent app brand.
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